Meet the Executive Committee
The members of our Executive Committee work and live in the Katong and Joo Chiat area. Say hi if you see them!
Chairperson
Edmond Wong, PBM
Edmond Wong is the third-generation steward of Kim Choo Kueh Chang, a heritage brand in Singapore known for its traditional rice dumplings. Founded by his grandmother in 1945, the business has grown under Wong’s leadership to include not only food but also cultural workshops, events, and heritage tours focused on Peranakan traditions. Committed to preserving his family’s legacy, Wong balances tradition with modernity, promoting the brand’s slogan, “A Taste of Culture, Borne from Traditions,” and ensuring the rich heritage of Peranakan culture continues to thrive for future generations.
1st Vice Chairperson
Nanny Eliana
Born to working class parents, Nan began her business as a freelancer in a CBD shop house cubby hole shortly after graduating from the National University of Singapore. But it was on Joo Chiat Road that Bridges M&C, her medical and healthcare communications agency grew to become the regional company it is today. Bridges M&C serves blue-chip pharma, medical device and health tech companies, think tanks, and institutions with the support of a growing full-time team in Singapore and Malaysia and partners across the ASEAN and Asia-Pacific regions. The recipient of the 2022 Spirit of Enterprise Award hopes to give back to the Joo Chiat Road community that has supported her in the early years of establishing her business.
2nd Vice Chairperson
Steven Koh
Ten years after Steven began his journey in car dealership in 1986, he established his first company, Fu-Ee Cars, which deals in new and second- hand vehicles and hire purchase and insurance services. Having established Fu-Ee Cars on Joo Chiat Road for over 30 years, Steven has witnessed the transformation of the Katong-Joo Chiat precinct from a dilapidated to gentrified neighbourhood filled with cafes and retail outlets. He has been actively involved in mobilising the community to support grassroots events and would like to extend the same support to the Katong-Joo Chiat Business Association (KJCBA).
Secretary
Ruby Chin
Poh Ho Building Services was established by the late Yong Siew Seng in 1989 on Joo Chiat Road, which at the time focused on the fabrication of aluminium dog kennels. In just a year, their product range expanded to include construction hardware, as well as gardening tools, electrical plugs, sockets, switches, cables, light bulbs, tube lights, cleaning supplies, wire mesh, ladders and more. Before he passed away, Mr Yong left the shop to Ruby Chin and their daughter and son in 2008, who are still running the business today.
Treasurer
Michael Ker
Michael is the third-generation owner of Kway Guan Huat Joo Chiat Popiah, a heritage brand specialising in Peranakan heritage snacks, in particular popiahs and kueh pie tees. Michael practised as a pharmacist before taking over the family business which was founded in 1938 by his grandfather. He was conferred Singapore’s Intangible Heritage Award by the National Heritage Board and was mentioned by Prime Minister Lee Hsien Loong in his 2018 National Day rally for promoting Singapore's heritage food abroad. Michael is passionate about promoting Singapore's heritage food culture and has collaborated with the Singapore Tourism Board to organise and conduct food tours locally and at food festivals abroad. He hopes to make the precinct a more vibrant place for both businesses and residents.
Meet the Members
Member
Fred Puah
Fred has lived on Singapore's east coast all his life; at first in Loyang and then in Katong. In 2013, he established British Hainan restaurant near Joo Chiat Road having been inspired by his father who had worked as a chief cook on British ships before Singapore's independence. From him, Fred learned how to make Hainanese-English cuisine such as oxtail stew, fish and chips, Hainanese curry rice, and pork chops which have become signature dishes at his restaurant. The restaurant also displays vintage paraphernalia from the post-war period right up to the 1980s, making it a cosy watering hole for the young and old to bond over a meal.
Member
Vincent Choon
Helmed by Madam Tay Lee Tiong, Ah Yee's Soon Kueh began in Dunman Hawker Centre in 2004. When she retired after eight long good years, she thought the business would end there, but thanks to her son Jeffrey Goh, Ah Yee’s Soon Kueh was revived with a shop on Tembeling Road. Having lived in the Katong-Joo Chiat precinct for more than 30 years, Jeffrey, Madam Tay and Vincent, who is Jeffery's father-in-law, would like to continue to contribute to the vibrant heritage food scene for future generations with their traditionally handmade Teochew kueh.
